How Comerso increased its conversion rate by 15% in 3 months

Since working with Qwoty, Comerso's sales development teams have improved their closing: speed of offer creation, no errors, wow effect for prospects, customer commitment, easier signing.

Founded in 2013, Comerso was born out of an observation made by Pierre-Yves Pasquier, then Head of Sales in a major agri-food group: companies were throwing away and destroying products on a daily basis for lack of a solution, even though part of the population was living in precarious conditions.

In just a few years, the company has grown to employ almost 50 people, all of whom are committed to the same mission: to reduce waste and recycle unsold food and non-food items.

And where there's growth, there's structure: here's a look back at the implementation of Qwoty in the sales teams, led by Valérie Hordé.

Today, thanks to Qwoty, Comerso can create customized offers in record time, without fear of errors: Qwoty automates the processes of managing and creating prices, products and discounts, and generates precise, professional quotes in just a few minutes.

Our prospects were impressed by this speed and precision, which was very well perceived from the very first contact.

One of the aspects most appreciated by Valérie's teams is Qwoty's ability to strengthen customer commitment.

"Tracking interactions and personalizing communications has enabled us to build stronger, longer-lasting relationships with our customers.

Qwoty gives us an overview of our customers' exchanges and closing progress, enabling us to adapt our approach and respond precisely to their needs.

With Qwoty, we have a tool that helps us better understand and serve our customers. It allows us to proactively adjust our proposals."

Qwoty's integrated electronic signature was another big change for Comerso.

"No more time-consuming round-trips to sign sales proposals, GTCs and contracts. Customers can now sign their contracts on a single platform, quickly and securely. Not only has this accelerated our closing process, it has also improved customer satisfaction by simplifying the process. We've also secured the signing of our partnerships, often moving from a "Good for agreement" by e-mail to the signing of a real commitment by the prospect, without it seeming any more complex."

Since adopting Qwoty, Comerso has seen a significant 15% increase in its closing rate, even in the first half of the year. This performance gain is directly linked to Qwoty's features, which enable more efficient global management of sales offers and optimized customer interaction.

"Qwoty has not only modernized our sales processes but also transformed our customers' buying experience. The benefits are tangible and the return on investment is undeniable - our teams even say they've become "Qwotyphiles"! We highly recommend Qwoty to any company wishing to optimize its sales efficiency and strengthen its customer engagement."

If you would like to talk about your unsold products, visit www.comerso.fr

To improve your closing, contact us