Qwoty vs SAP CPQ: Which CPQ Is Right for Your Sales Team?

SAP CPQ is a powerful enterprise configure-price-quote solution built for large organizations running SAP ecosystems. Qwoty is a modern CPQ built for B2B sales teams that need AI-powered quoting, fast implementation, and a complete quote-to-cash flow without the enterprise overhead. Here’s an honest breakdown of both.

Choosing a CPQ platform is one of the most consequential decisions a sales operations team can make. Get it right and your reps close deals faster, with better margins and less friction. Get it wrong and you’ve spent 12 months implementing a tool your team barely uses.

SAP CPQ and Qwoty sit at very different points on the market spectrum. SAP CPQ is designed for large enterprises that already live inside the SAP ecosystem — S/4HANA, SAP ERP, complex variant configurations, multi-channel selling at scale. It’s a mature product with serious depth in pricing logic and product configuration.

Qwoty approaches the problem differently. It’s built for manufacturing, B2B services, and retail/wholesale companies that need a CPQ up and running in weeks, not months — and that want AI to actually do the heavy lifting on quote creation, not just assist with recommendations. The two platforms aren’t really competing for the same buyer, but teams evaluating both deserve a clear, honest picture.

This page compares both products on implementation, AI capabilities, pricing model, integrations, and overall fit — so you can make the right call for your business.

Quick summary: SAP CPQ is best for large enterprises deeply embedded in the SAP ecosystem that need complex variant configuration and multi-channel selling at scale. Qwoty is best for B2B teams that want AI-generated quotes from emails, PDFs, and spreadsheets, a complete quote-to-cash workflow, and a platform live in 4–6 weeks — without a multi-six-figure implementation budget.

What Is Qwoty?

Qwoty is a CPQ platform built for B2B sales teams in manufacturing, retail/wholesale, and professional services. Its core differentiator is an AI engine that reads incoming emails, PDFs, Excel files, and images, then generates a complete, structured quote — without reps having to manually enter line items. Beyond quoting, Qwoty covers the full quote-to-cash cycle through five integrated modules: Quote (CPQ), Sales Agreement, E-sign, Order Management, and Dealroom.

Qwoty supports 6 pricing models (unit, tiered, volume, percentage, cost-based, usage-based), 24 native integrations including HubSpot, Salesforce, Pipedrive, SAP, Odoo, and Stripe, and ships with native eIDAS + UETA-compliant e-signature. Pricing starts at €15/user/month for E-sign, €45 for CPQ Business, and €75 for CPQ Pro, with a 14-day free trial and no credit card required.

Choose Qwoty if: you are a manufacturing, B2B services, or retail/wholesale company using Salesforce, HubSpot, Dynamics, or Pipedrive — or looking for a Salesforce CPQ alternative. You need a product configurator live in a few weeks, want to process a high volume of quotes from client emails, PDFs, and spreadsheets with AI, and need a complete quote-to-cash flow (CPQ, e-signature, dealroom, order management, sales agreements) in one platform. See pricing details here.

What Is SAP CPQ?

SAP CPQ is an enterprise configure-price-quote solution built for large organizations with complex product portfolios, multi-channel sales operations, and existing SAP infrastructure. It handles sophisticated product variant configuration, dynamic pricing with margin protection, AI-guided selling, and automated proposal generation — all tightly integrated with SAP ERP and SAP S/4HANA.

SAP CPQ is a serious product with real depth. Its AI capabilities include predictive pricing-behavior intelligence, intelligent product recommendations, and guided selling with trend analysis. For enterprises that have already standardized on SAP and need CPQ to plug directly into their ERP configuration logic, it’s a natural fit. That said, implementation timelines typically run 6–18 months, pricing is not published (custom enterprise contracts only), and there is no free trial.

Choose SAP CPQ if: you are a large enterprise (1,000+ employees) deeply embedded in the SAP ecosystem (SAP ERP or S/4HANA), managing complex product variant configurations across multiple channels, and you have the implementation budget and timeline to match an enterprise CPQ rollout.

How They Compare

1. AI Capabilities: Document Ingestion vs. Guided Selling

SAP CPQ’s AI focuses on guided selling — intelligent product recommendations, pricing-behavior intelligence, and prescribed content suggestions to help reps navigate complex catalogs. It’s AI that assists during the quoting process.

Qwoty’s AI starts earlier in the workflow. It reads an incoming email, PDF, Excel file, or image from a customer and generates a complete, structured quote automatically. For sales teams handling high inbound volume — especially in manufacturing and wholesale — this is a fundamentally different productivity lever.

Insight: If your bottleneck is reps spending time manually re-entering customer requests into a quoting tool, Qwoty’s document AI addresses that directly. If your bottleneck is reps not knowing which product configuration to recommend in a complex catalog, SAP CPQ’s guided selling is purpose-built for that.

2. Implementation Timeline: Weeks vs. Months

SAP CPQ implementations are not quick. Industry estimates place typical timelines at 6–18 months depending on the complexity of your product catalog, SAP environment, and integration requirements. That’s before you factor in change management and rep training.

Qwoty targets a 4–6 week implementation. For teams that need to modernize their quoting process without a multi-quarter project, that difference is significant. Qwoty also offers a 14-day free trial with no credit card required, so teams can evaluate the product in their actual workflow before committing.

Insight: A 6–18 month implementation is normal for enterprise SAP projects. It reflects the genuine complexity of what SAP CPQ configures. But if your team is still quoting in Excel and needs a better process this quarter, that timeline is a dealbreaker.

3. Pricing Transparency: Published vs. Custom

SAP CPQ does not publish pricing. Custom enterprise contracts are the norm, with estimates in the market ranging from $100 to $500 per user per month — and that’s before implementation, consulting, and support costs.

Qwoty publishes its pricing directly: €15/user/month for E-sign, €45 for CPQ Business, €75 for CPQ Pro, billed annually. No discovery calls required to understand what you’ll pay. Full pricing is available here.

Insight: Opaque pricing isn’t necessarily a red flag — enterprise software is legitimately complex to scope. But it does mean budget planning for SAP CPQ requires a sales conversation before you can model ROI. Qwoty’s transparent pricing lets you do that math yourself, in minutes.

4. Quote-to-Cash Scope: End-to-End vs. CPQ-Focused

SAP CPQ is primarily a configure-price-quote tool. E-signature is handled via DocuSign integration (not native). Order management and invoicing live in other parts of the SAP ecosystem, which can mean additional licensing and integration work.

Qwoty covers the full quote-to-cash flow natively: CPQ, Sales Agreement, E-sign (eIDAS + UETA compliant, unlimited signatures), Order Management, and an interactive Dealroom with buyer-side analytics. Everything in one platform, one contract, one interface.

Insight: If you’re already running SAP ERP, the broader SAP ecosystem handles post-quote workflows natively. If you’re not, assembling that stack from SAP CPQ + DocuSign + SAP Commerce adds cost and complexity that Qwoty avoids by design.

5. CRM and ERP Integrations

SAP CPQ integrates natively with SAP ERP and S/4HANA, and connects to Salesforce via integration. Its CRM ecosystem is narrower by design — it’s built to be the CPQ layer in a SAP-centric architecture.

Qwoty offers 24 native integrations: 8 CRM platforms including HubSpot, Salesforce, Pipedrive, and Dynamics; 5 ERP platforms including SAP, Odoo, Sage, Cegid, and Pennylane; plus payment providers including Stripe, Chargebee, GoCardless, and Payplug. It’s built to plug into whatever stack a mid-market B2B team is already running.

Product Overview

Feature	Qwoty	SAP CPQ
AI quote generation from documents	Yes — emails, PDFs, Excel, images	No (AI is guided selling / recommendations)
Product configurator	Yes	Yes — advanced variant config
Pricing models	6 (unit, tiered, volume, %, cost-based, usage-based)	Dynamic pricing, margin protection
Native e-signature	Yes — eIDAS + UETA, unlimited	Via DocuSign integration
Order management	Yes — native module	Via SAP ecosystem
Dealroom / buyer analytics	Yes — interactive, with engagement tracking	No
Sales agreements	Yes — native module	Automated proposal templates
CRM integrations	8 (HubSpot, Salesforce, Pipedrive, Dynamics, Zoho, Monday, Sellsy, Fitnet)	Salesforce (via integration)
ERP integrations	5 (SAP, Odoo, Sage, Cegid, Pennylane)	SAP ERP, SAP S/4HANA
Implementation time	~4–6 weeks	6–18 months (typical)
Published pricing	Yes — from €15/user/month	No — custom enterprise contracts
Free trial	14 days, no credit card	No
Multi-workspace / multi-entity	Yes	Yes
Multi-currency / multi-tax	Yes	Yes
SAP variant / BOM / CAD config	No	Yes
Target company size	SMB to mid-market B2B	Mid-market to large enterprise (1,000+)

Which Platform Should You Choose?

Choose SAP CPQ if: you are a large enterprise already running SAP ERP or S/4HANA, with complex product variant configurations (think thousands of SKU combinations, engineer-to-order workflows, or SAP-native BOM logic). You have a dedicated IT team, an implementation budget measured in six figures or more, and a 6–18 month runway for deployment. SAP CPQ is genuinely best-in-class for that specific context.

Choose Qwoty if: you are in manufacturing, wholesale/retail, or B2B services, and you need a CPQ that generates quotes automatically from customer emails, PDFs, and spreadsheets. You want a complete quote-to-cash flow — CPQ, e-signature, order management, sales agreements, and dealroom — without building a multi-tool stack. You need to be live in weeks, not months, and you want to see pricing before you talk to sales.

What Qwoty customers report: -50% sales cycle in 3 months (Jean Metzger, CEO) · +34% conversion rate (Jean Metzger, CEO) · +15% conversion in 2 months (Valérie Hordé, CRO). 1,000+ clients including Assa Abloy, Groupe Novelty, Les Jardins de Gally, and Tomorro.

Frequently Asked Questions

Can Qwoty integrate with SAP ERP?

Yes. Qwoty has a native SAP integration, so teams running SAP ERP can sync product catalogs, pricing data, and order information directly. This makes Qwoty a viable CPQ front-end for companies in the SAP ecosystem that don’t need the full SAP CPQ implementation footprint.

Is Qwoty a replacement for SAP CPQ in a full SAP S/4HANA environment?

Not for every use case. If your quoting process depends on SAP variant configuration, BOM logic, or deep S/4HANA integration, SAP CPQ is purpose-built for that and Qwoty is not. Where Qwoty fits is for sales teams that need fast, AI-driven quoting without the complexity of a full SAP CPQ deployment — including companies that run SAP on the ERP side but want a lighter CPQ layer.

How does Qwoty’s AI quoting actually work?

When a customer sends a request — whether that’s an email, a PDF with specifications, an Excel spreadsheet, or even an image — Qwoty’s AI reads the document, extracts the relevant product and quantity information, and generates a structured quote mapped to your catalog and pricing rules. Reps review and adjust rather than build from scratch. This is distinct from AI-guided selling (which helps reps choose what to quote) — it automates the data entry step entirely.

What does Qwoty’s e-signature cover and is it legally valid?

Qwoty includes native e-signature compliant with eIDAS (European regulation) and UETA (United States). Signatures are unlimited across all paid plans — there’s no per-envelope pricing. This covers sales quotes, sales agreements, and any document generated through the platform. For teams that currently use DocuSign as a separate subscription on top of their CPQ, this consolidation alone can represent meaningful cost savings.

How long does it take to get Qwoty running?

Typical implementation runs 4–6 weeks. That includes catalog setup, pricing configuration, CRM and ERP integration, and team onboarding. Qwoty also offers a 14-day free trial with no credit card required, so teams can test the platform with real data before committing. For context: that’s often faster than the scoping phase alone for an enterprise CPQ like SAP CPQ.